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Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
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Luxury air travel is on the rise. Experts say you don’t have to be rich to experience it.
Flying private doesn't have to break the bank. imaginima/Getty Images
- Luxury air travel is on the rise, including the use of private jets and premium tickets.
- The pandemic's 'revenge travel' trend has people spending more on luxury air experiences.
- Semi-private jets and premium-class options offer accessible luxury for budget-conscious travelers.
It's official: 2024 is the year of luxury air travel.
Travel experts told Business Insider they had noticed an uptick in clients opting for luxury air travel experiences, from private jets to first-class and premium-class plane tickets.
Oliver Bell, cofounder of luxury travel company Oliver's Travels, said this trend could be partly attributed to "revenge travel," where people are "willing to spend more for incredible experiences" in the aftermath of the pandemic.
According to a Forbes Advisor survey of 1,000 Americans in January of this year, 39% of people say their travel budget in 2024 will be higher than the previous year. (That's down from 45% of people surveyed in 2023.)
But you don't have to be flushed with cash to experience luxury air travel. You just have to do your research.
Semi-private jets are often overlooked
Private jets are one of the most obvious ways to travel in luxury, but according to Bell, they are often overlooked because people assume they are too expensive.
"A lot of people assume that flying private is only for the rich and famous, the Elon Musk's of the world," Bell said.
"Of course, it's by no means a 'cheap' way to fly as it still will typically be more expensive than flying commercial, but it is much more accessible than people think, which could be why we're seeing an increase now that people are becoming more aware," he added.
As BI's Alesandra Dubin previously reported, June 2022 had the most private flights in the US since October 2007.
The interior of a private jet. Timurpix/Getty Images
Dubin recommended booking a publicly available seat on a "hop on" semi-private jet flight to save money. Numerous private regional airlines, such as JSX, offer this option.
JSX offers various routes from private terminals across the West Coast and Texas. Passengers don't have to worry about crowds or security lines, and with a maximum of 30 passengers on each flight, you can get the feeling of flying private without actually hiring your own jet.
In June 2021, Dubin wrote about her experience traveling from LA to Vegas on a JSX flight for $99. Her ticket included a free checked bag, snacks, and drinks, including alcohol.
Alternatively, some private jet companies offer subscription services where you get full access for a set fee every month. For example, Surf Air is an LA-based private jet company that offers unlimited private flying memberships for $295 per month or $3,540 annually.
"Instead of having to wait in long queues with limits on baggage or extra payments required, you can arrive as little as 15 minutes before your flight, board directly, and enjoy complete comfort and privacy," Bell said.
Affordable or 'middle-of-the-road' luxury
Some passengers can travel in first or business class for less using credit cards or airline reward points.
But for less frequent flyers or those who don't have the points, there are alternative options.
David Guthrie, founder of safari company Tent with a View, said he has noticed an increase in clients opting for "middle-of-the-road luxury" options, such as premium-class plane tickets.
He said it's become common for airlines to offer a "more elevated experience compared to standard economy," but these options are "not nearly as plush or pricey as first-class or private charters."
Airlines, including KLM, Delta, and United, offer premium or comfort-class tickets.
United offers premium packages. George Rose/Getty Images
Each airline offers different perks. With United Airlines' Premium Plus package, passengers will get bigger seats, more legroom, and an amenity kit with skincare products from TheraFace, including eye serum, facial spray, hand cream, and lip balm.
It also includes free alcohol, upgraded meal cutlery, and noise-canceling headphones on board, as well as larger TV screens, priority check-in and boarding, exclusive security lanes, and priority bag handling.
According to Martina Coogan, head of United Airline's corporate sales in the UK and Ireland, fares start at around $1,077.
Coogan told BI that Premium Plus is "gaining in popularity with both leisure and corporate travelers, and we expect this trend to continue."
He said it's an especially popular option for passengers traveling on long-haul flights from the US to the UK.
Meanwhile, with KLM's premium comfort package, passengers are seated in a "quiet cabin" with up to 28 seats with 17cm more legroom and 7.5cm more recline than an economy seat. Guthrie said this package is popular among his clients, who appear to spend double the amount on premium comfort tickets compared to economy.
Similarly, Delta's Comfort Plus package offers more legroom (though it's not clear by how much), early boarding, dedicated overhead bin space, and complimentary snacks on flights over 900 miles and drinks on flights over 251 miles.
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The 10 best states for summer road trips, ranked
Summer is the perfect time for a road trip. Getty Images/ Evgeny Vasenev / Aurora Photos
- WalletHub released a report ranking the best US states for summer road trips.
- States were ranked across 32 metrics including gas prices, safety, and number of attractions.
- Texas was ranked the best state for summer road trips, followed by Minnesota and New York.
If you're determined to take a road trip this summer but aren't sure where to go, consider one of these 10 states ranked by WalletHub as the best summer road-trip destinations.
To determine the best states for summer road trips, WalletHub, a personal-finance website, measured 32 metrics in each state across three overall categories: costs, safety, and activities.
Each state's road trip potential was determined by examining factors such as gas prices, safety, and the number of attractions including amusement parks, historical sites, and national parks.
These 10 states earned the highest scores in WalletHub's ranking.
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How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
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My family moved to Europe for the summer — our Airbnb cost $4,000 less than sending my kid to day camp in the US
During our summer abroad, my family visited Stoos, a small ski village, in Switzerland. Jordi Lippe-McGraw
- I moved my family to Switzerland for the summer instead of sending my kid to day camp.
- Our two-month Airbnb rental in Zurich fits five people and costs less than his day camp would have.
- The decision wasn't purely economical; My son is also getting to experience a different culture.
Summer camp is expensive, and even if you're willing to pay for it, your kid might not get a spot.
When I started researching day camps for my 5-year-old son in New York last year, I found that many would set us back by almost $10,000 for just one child — and we weren't even considering overnight camps.
That high price tag generally includes transportation to and from the camp, breakfast and lunch, daily activities, and swimming lessons. But a lot of day camps have drop-off at about 9 a.m. and pickup at 2:30 p.m. or 3 p.m., when my partner and I are still working. So, in some cases, the price of camp doesn't even cover full-time childcare during work hours.
Instead of dealing with lottery systems and day-camp costs, which averaged $87 a day per child in 2022 a(nd $96 a day in 2023), my husband and I, both remote workers based in the US, decided to spend the summer in Zurich, with our son and in-laws.
Renting our accommodations abroad cost significantly less than sending our child to summer camp, and it came with perks.
Our long-term Airbnb rental in Zurich was cheaper than many US day camps
We've explored quaint towns in Austria and other nearby countries. Jordi Lippe-McGraw
We found that renting an Airbnb with three bedrooms and an office in Zurich was more cost-effective than enrolling my child in summer camp from June through August.
The rental, which spanned from July 9 to August 18, cost us about $6,000. The owner offered us a discount for the extended stay and was willing to arrange the rooms to accommodate our living situation.
We could've booked a cheaper and smaller place, but we went with a larger home with laundry and two bathrooms since my in-laws came with us to help care for our son. Paying for the extra space to house my in-laws and a week-long soccer camp in Zurich was still cheaper than the day camps in the tristate area.
We also used points to cover most of our flights and split food costs with my in-laws to keep expenses down.
There are benefits of living abroad as a family that aren't financial
We took a train ride to Geneva, Switzerland. Jordi Lippe-McGraw
Aside from the financial benefits, the experiences and lessons my son learned while living abroad are invaluable. He was exposed to different cultures, foods, and ways of life.
Staying in Zurich for an entire summer also gave my family the opportunity to explore places far outside the tourist track. We planned trips to places we would've never likely explored otherwise, like Feldkirch, Austria, and Vaduz, Liechtenstein. As an added bonus, we signed our little one up for a week of a local soccer camp in Zurich, which cost about $300.
Plus, my son is a train fanatic, so we put several rail trips on our itinerary. He'd been so eager to see Big Ben, so we also planned a weekend trip to London, which is just a 90-minute flight from Zurich.
My husband and father-in-law love cycling, so living here gave them the chance to catch the Tour de France at the French border. The memories created from these trips were priceless.
Because my husband and I can do our jobs remotely, we were able to spend this summer abroad without compromising our professional commitments or paychecks.
My husband's company is based in Switzerland, and I work with editors on the East Coast, so our schedules allowed us to take turns watching our son. And when we were both working, my in-laws helped take care of him.
I'd consider making these extended family trips a tradition
This summer was a bit of an experiment. I'd always wanted to live abroad for a short period of time, and I could potentially see us extending our stay during summers down the road.
If possible, it would be great to rent a different home base to explore another region in depth. I even saw an intriguing camp called Alpine French School, which incorporates both French lessons and activities. I'd love for my son to have the opportunity to learn a new language and make friends from around the world.
I'm also not closing him off from day camps in the US, especially as he gets older and forms stronger bonds with kids at school. Perhaps we can even switch between day camp and family vacations every year.
Spending time together as a family and seeing new places is extremely important to my husband and me. With limited time to travel during the school year, summer offers the best opportunity to explore.
This story was originally published on July 20, 2023, and most recently updated on June 26, 2024.
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I visited the first-ever Delta One Lounge, complete with a mini spa, terrace, and full restaurant. It’s as bougie as I expected.
The Delta One Lounge was extremely bougie, but I expect nothing less from the airline hard focused on being the US' most premium option. Taylor Rains/Business Insider
- Delta Air Lines debuted its first-ever lounge just for business-class customers.
- The nearly 40,000-square-foot space features a wellness center, terrace, and full restaurant.
- The new lounge should help alleviate crowds at Delta's more widely accessible SkyClub lounges.
Delta Air Lines has debuted its highly anticipated Delta One Lounge at New York's John F. Kennedy International Airport.
The nearly 40,000-square-foot lounge builds on the airline's famous SkyClubs with high-class perks like a wellness center, terrace, and full-service restaurant.
The bougie-ness isn't surprising considering Delta's premium-focused reputation. It's the only carrier of the Big 3 with sliding doors in business class, for example, and free WiFi on more than 650 of its domestic planes.
But it wasn't the first to open a dedicated business-class-only space; American Airlines and United Airlines run their respective Flagship and Polaris lounges. It also wasn't the first of the three to incorporate a separate restaurant or spa-like amenities.
Still, after previewing the space ahead of its grand opening, I think Delta's is the best of its kind thanks to a wide suite of amenities that all conveniently fit into one exclusive space.
Plus, frequent SkyClub goers at JFK can rejoice, as the new Delta One Lounge could help split up the crowds.
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Biden may let US defense contractors deploy to Ukraine, but not like in Iraq and Afghanistan: report
Ukrainian forces fire a US-made Howitzer M777 in Bakhmut. Pierre Crom/Getty Images
- CNN reports that Biden is considering allowing US private military contractors to go to Ukraine.
- Sources told the outlet that they would be restricted to helping maintain US-supplied equipment.
- The Biden administration has long ruled out a move like this.
President Joe Biden's administration is moving toward a plan that would allow US military contractors to deploy to Ukraine for the first time in a limited capacity, CNN reported.
Four US officials familiar with the matter told the outlet that a policy is being worked on to allow the Pentagon to issue private contracts to send troops for the maintenance and repair of US-supplied systems in Ukraine.
Biden himself has not signed off on the policy, CNN reported.
A White House spokesperson told Business Insider: "We have not made any decisions and any discussion of this is premature.
"The President is absolutely firm that he will not be sending US troops to Ukraine," they added.
Should the draft plan go ahead, it would be put into action later this year, the officials told CNN.
The move would cross a long-held red line for Biden, who has been wary of taking actions that would put American troops in the firing line or bolster Russian claims that the US, and NATO more broadly, is fighting a proxy war in Ukraine.
CNN's sources insisted that the plan includes the requirement that contractors develop strong risk-mitigation plans.
They also said that the move would likely see numbers from just a few dozen, up to around 200, contractors in Ukraine at any one time.
This would be a far cry from the previous situation in Iraq and Afghanistan, which saw tens of thousands of private personnel contracted by the US.
If it went ahead, the move would likely help relieve considerable logistics headaches over keeping US-supplied weapons and equipment working.
US maintenance support remains remote, conducted via video calls and chat lines, with seriously damaged equipment needing to be sent to neighboring countries for repairs.
This is a problem for artillery like Howitzers, which are needed almost constantly for the defense of the front line — but is also likely to be a key issue for the F-16s Ukraine is readying to use, which bring with them a host of complex maintenance needs.
In February, European leaders balked at French President Emmanuel Macron's statement that the deployment of Western troops to Ukraine should not be ruled out.
As of earlier this month, Macron is proceeding with a plan to bring together a coalition of countries who could send troops to Ukraine in a similar supporting role to the plan being considered in the US — the training of Ukrainian troops and the maintenance of equipment.
Allowing US private contractors to go to Ukraine would not be the first time that the Biden White House has crossed its self-imposed red lines regarding support for Ukraine.
F-16s were a no-go until last summer — while more recently, the US said it was allowing Ukraine to use its weaponry in limited strikes on Russian soil.
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I tried and ranked 5 Burger King cheeseburgers from worst to best, and the winner was the most classic
I ranked five of Burger King's most popular cheeseburgers, and the chain's signature burger was the most impressive. Erin McDowell/Business Insider
- I tried five different cheeseburgers from Burger King, including the Whopper and the Bacon King.
- I thought the Triple Whopper was less flavorful than some of the smaller, cheaper burgers.
- The Whopper impressed me with its flame-grilled patty and classic cheeseburger toppings.
I've tried many different fast-food burgers over the years, and Burger King's cheeseburgers consistently rank among my favorites.
According to an original menu reported by Delish, Burger King has sold cheeseburgers since its inception in the 1950s, but exactly how the chain makes them has changed considerably.
The chain started with simple broiled cheeseburgers, but now the Burger King menu includes cheeseburger melts, seven variations on its classic Whopper, chicken sandwiches, nuggets, fries, and more.
To determine which Burger King burger truly reigns supreme, I compared five different cheeseburgers from the chain. I tried the classic Whopper with cheese, the Triple Whopper with cheese, a plain cheeseburger, a double cheeseburger, and the Bacon King.
Here are how the burgers ranked, from my least favorite to my favorite.
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Ukraine destroyed columns of waiting Russian troops as soon as it was allowed to strike across the border, commander says
An M142 HIMARS rocket in Ukraine. Photo by Serhii Mykhalchuk/Global Images Ukraine via Getty Images
- Ukraine destroyed columns of waiting Russian soldiers with HIMARS, a Ukrainian commander said.
- He said Ukraine targeted them as soon as it got permission to use allied weapons across the border.
- Military experts say Ukraine's ability to use Western-supplied weapons in Russia is aiding its fightback.
Ukraine has been able to destroy columns of Russian soldiers after it got permission from its allies to use their weapons to strike military targets across the border into Russia, a Ukrainian commander has said.
The artillery commander, with the call sign Hefastus, told the Associated Press that Ukrainian HIMARS started firing in the northern Kharkiv region as soon as Ukraine got permission.
"The HIMARS were not silent for the whole day," he said, referring to the US-made High Mobility Artillery Rocket System.
Ukraine got permission from its allies last month to strike military targets in Russia with weapons they'd supplied, reversing a long-held restriction.
"From the first days, Ukrainian forces managed to destroy whole columns of troops along the border waiting for the order to enter Ukraine," Hefastus said, according to the AP.
He said Ukraine couldn't have achieved this without its new permissions, as regular ammunition couldn't reach that far.
Hefastus added that Ukraine was now able to destroy Russian command centers.
His claims have not been independently verified.
Even so, Ukraine appears to have used HIMARS to strike targets in Russia since the restrictions were lifted.
Russia has also been stationing troops close to the border with Ukraine, ready to be called in to fight.
Ukraine's deputy defense minister, Ivan Havryliuk, told the AP that at least 90,000 Russian troops deep in Russian territory were readying for a new assault when the restrictions were lifted.
It's not clear whether any of these were the troops said to be hit by the HIMARS attacks.
In the past, analysts described Ukraine as being forced to fight with one hand behind its back, with Russia using its own territory to resupply its forces and launch drone, missile, and aircraft attacks.
This changed in May when many of Ukraine's allies said it could now use weapons they'd supplied to go after military targets on Russian soil.
The US, which announced its policy change on May 30, didn't go as far as some but still said Ukraine could use weapons it provided to hit into regions across the border from Kharkiv.
This has allowed Ukraine to fight back more forcefully against a new Russian offensive that started in Kharkiv on May 10.
On Tuesday, Ukraine's national guard posted images of what it said were two destroyed Russian Pantsir-S air defense systems, just south of the city of Belgorod. Russian outlets also reported the attack, which was well within range of HIMARS.
While it's unclear exactly which weapons were used, Defense Express reported that the Pantsirs' locations had been compromised to OSINT researchers some six months ago, and went on to suggest the attack had been enabled by the switch in US posture.
Experts say this new reality has had a big impact in Kharkiv, particularly given the Russian border is so close to the fighting. In the past, Russia was able to resupply its forces with troops, ammunition, and equipment and Ukraine could do little to interfere.
George Barros, a Russian-military expert at the US' Institute for the Study of War, told BI that within the first days, there was a "positive difference."
"They've actually helped blunt the Russian offensive at the heart," he said, with Ukraine able to launch "small tactical counterattacks."
Two Ukrainian officials told The Washington Post that some Russian attacks had been reduced, but they added that air bases where it was launching attacks from were out of range of what the US permission allowed Ukraine to hit.
The AP reported that Ukraine's new strike abilities had "greatly slowed Russia's momentum," with local reports saying Ukrainian troops had been able to push forward and reclaim some territory — though the country's military is still under great pressure.
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