• Elon Musk, who has a … complicated relationship with advertisers, is going to appear at a big ad conference.
• It's pretty standard for tech companies to court advertisers at the Cannes Lions event in France.
• But Musk and his company skipped last year's event.

Last fall Elon Musk told advertisers to go fuck themselves.

Maybe he has a different message now: The man who bought Twitter, turned it into "X," and saw his advertising revenue plummet, is heading to the Cannes Lions ad summit in France next week.

WPP, one of the world's biggest ad companies, said Musk will appear at an event with WPP CEO Mark Read on June 18.

This one won't be a grilling. From the release: "The interview will cover the transformative power of technological innovation, how AI is reshaping creativity, business and society, and the future of X." No word on whether Musk will be there in person or will be beaming in, like he did most recently at a Paris tech conference.

Cannes is the ad industry's biggest event of the year, and it's quite standard for Big Tech companies to show up there and try to woo advertisers.

Musk's appearance is primarily newsworthy because he didn't go last year and has mostly avoided ad gatherings in general. (Linda Yaccarino, the former NBC sales boss who became Musk's CEO a year ago, is also scheduled to appear in Cannes this month.)

Related: Many advertisers have avoided Twitter/X since he bought the company in the fall of 2022, and Musk's relationships with ad buyers remain pretty … strained. Last fall, Musk famously told advertisers that had stopped working with his company to "go fuck yourself" and accused them of trying to "blackmail" him.

Musk routinely predicts a future for Twitter/X where the company won't be dependent on advertising dollars because he'll also be making lots of money from subscriptions and other revenue streams.

But those alternative dollars haven't shown up in meaningful amounts, and advertisers are still quite wary of Musk. So off to France he goes. (I'll also be there along with some of my Business Insider colleagues. Come say hi!)

• Taylor Swift endorsed Joe Biden in 2020, but Donald Trump is still a Swift fan.
• "I think she's very beautiful, actually, unusually beautiful!" Trump said about her in an interview in November.
• Trump's quote is slated to appear in a forthcoming book about "The Apprentice."

Donald Trump is a Swiftie.

Well, sort of.

The former president fawned over Taylor Swift in an interview with Variety's Ramin Setoodeh in November.

The remarks are set to be published in Setoodeh's forthcoming book about Trump's hit reality television series "The Apprentice." Variety published a preview of the book — and Trump's quote — on Monday.

"I think she's beautiful, very beautiful! I find her very beautiful. I think she's liberal. She probably doesn't like Trump. I hear she's very talented," Trump said of Swift, per Variety.

"I think she's very beautiful, actually, unusually beautiful!" he continued.

Representatives for Trump and Swift did not immediately respond to requests for comment from BI sent outside regular business hours.

This isn't the first time Trump has gushed about Swift.

In 2012, Trump tweeted about taking a "beautiful picture" with Swift. He also sounded elated when Swift was announced as the co-host of that year's Grammy nominations television special.

However, Trump's views of Swift have wavered over the years, particularly when Swift has spoken out against him or the GOP.

When Swift voiced her opposition against Tennessee Senate candidate Marsha Blackburn in 2018, Trump expressed his disappointment in the singer.

"I'm sure Taylor Swift doesn't know anything about her and let's say that I like Taylor's music about 25 percent less now, okay?" Trump told reporters at the time.

Swift, for her part, slammed Trump's leadership before publicly endorsing his rival Joe Biden in the 2020 election.

Swift has yet to endorse a presidential candidate for this year's election, but she remains influential in the political sphere.

In September, Swift helped Vote.org reach its most successful Voter Registration Day since 2020 after she posted an Instagram story urging her followers to register.

Setoodeh's book, "Apprentice in Wonderland," is set to be released on June 18.

• Russia is using four submarines to monitor the Black Sea, a Ukrainian official told national TV.
• Dmitry Pletenchuk said three were cruise missile carriers and that two "periodically" go to sea.
• Russia has ramped up the pace of its subs production, with one type worrying NATO officials.

Russia has started using submarines to patrol the Black Sea after suffering major naval losses, according to a Ukrainian official.

Dmitry Pletenchuk, a spokesman for Ukraine's southern military command, made the statement on Ukrainian national television on Monday, per Ukrainska Pravda.

According to Pletenchuk, Russia is now deploying four submarines, three of which are cruise missile carriers, to patrol the Black Sea.

Russian forces "have already established practice where these submarines rotate in the morning," Pletenchuk said, per the Kyiv Independent.

He added that the submarines were operating in the Azov-Black Sea region, with two "periodically" going to sea, per the outlet.

Pletenchuk's statements came after Russia's navy suffered a series of major losses in the Black Sea.

Ukraine has deployed drones, missiles, and other weaponry to go after Russian warships, including smaller vessels like tugboats. Earlier this year, Ukraine's military claimed to have destroyed a third of Russia's Black Sea Fleet.

The UK's defense ministry declared the fleet "functionally inactive" in March.

The attacks have forced Russia's fleet to seek safer ports further away from Crimea.

But even there, Russian forces have come under attack, with Ukrainian drones targeting the Novorossiysk port last month.

The Novorossiysk Fuel oil terminal and Transneft terminal were attacked on May 17, the Kyiv Independent reported, with satellite images taken on May 18 showing traces of a fire.

Pletenchuk also said that three Russian landing ships and three Buyan-M-class missile ships were now stationed in the Azov Sea, and that Russia was "building structures such as barges and background fences" to try to protect its ships.

Russia is known to have used submarines in the Black Sea, with some having suffered damages. One type — the Yasen-class submarines — has become a top concern for NATO.

Russia spent twenty years building its first Yasen-class submarine, also known as the Severodvinsk class, which entered service in 2013, but the pace has quickened since then.

Two more entered service in 2021, and a fourth was scheduled to join the fleet last November.

Five others are being built or have already been launched, BI's Christopher Woody reported in December.

The designated nuclear-powered cruise missile submarine has what looks like improved sonar and a smaller and quieter reactor than earlier models, and can also fire land-attack and anti-ship cruise missiles.

This has alarmed Western authorities, as they worry it could allow the subs to reach and target key locations in Europe and North America.

• This post originally appeared in the Insider Today newsletter.
• You can sign up for Business Insider's daily newsletter here.

Hi there! If you've ever thought of booking a cruise, we've got a rundown on the cruise line that's right for you.

In today's big story, we're looking at all the takeaways from Apple's big event, including its friendlier spin on artificial intelligence.

What's on deck:

• Markets: Inside the Point72 intern program that's the first step toward potentially becoming a portfolio manager.
• Tech: The top companies in tech have become overrun by career managers instead of actual technologists.
• Business: A Gen Zer trying to retire in her 30s describes working two jobs.

But first, it's not AI; it's Apple Intelligence.

If this was forwarded to you, sign up here.

The big story

Apple's AI

Artificial intelligence is finally coming to Apple's iPhone. Just don't call it that.

Apple's big annual event for its software included plenty of cool unveilings.

But the real star was Apple finally detailing its plans for generative AI.

Apple Intelligence — it's AI, just not that AI — is the company's first big swing in the space. CEO Tim Cook described it as Apple's "next big step."

Apple has faced criticism for lagging behind peers due to its lack of AI plans, but it's still positioned incredibly well. Data is the name of the game when it comes to AI, and Apple's iPhones are full of it.

Having such deep context about users gives Apple a leg up. The use cases it demoed Monday — here are some of the coolest ones — showed Apple Intelligence's ability to retrieve and analyze information across multiple apps for a personalized experience.

Wall Street seems to have bought in. Early indication from analyst notes was that Apple's AI announcements lived up to expectations, writes Business Insider's Jordan Hart.

But maybe you're feeling uneasy about giving AI access to all that personal data. Apple says its architecture enables it to be aware of your personal data without outright collecting it.

Overall, Apple's vision of AI feels a lot kinder and gentler than other iterations of the tech that have gotten people nervous, writes BI's Katie Notopoulos.

As exciting as some of these new AI features sound, there's a catch.

Apple Intelligence doesn't come cheap, from a compute perspective. Only the newest and most powerful iPhones will be able to handle it, meaning anything short of an iPhone 15 Pro won't cut it.

That presents a unique business opportunity for Apple, writes BI's Peter Kafka, which has struggled to get people to upgrade their iPhones in recent years.

If you're not willing to shell out for a new phone — I'm still rocking a 12 Pro Max — you won't be completely left out in the cold. iOS 18 will come with plenty of non-AI features that iPhone users can enjoy.

iMessage is adding the ability to schedule text messages. The iPhone's home screen will get more customization options that are strikingly similar to Android devices. And Apple's inbox is even getting some love, although some are AI-only features.

At least one person wasn't impressed, though. Initially, Elon Musk took jabs at how underwhelming some of Apple's announcements were.

However, the Apple Intelligence news and partnership with OpenAI is what really set the billionaire off.

Musk, who is notably not a fan of OpenAI, threatened to ban Apple devices at his companies if the startup's software was integrated into the tech giant's operating system.

3 things in markets

1. If Elon Musk's pay package fails, some of his investors might suffer, too. Musk's $56 billion pay package gets voted on this week. If it doesn't get approved, Tesla's share price could drop 5%, according to Bernstein analyst Toni Sacconaghi.
2. Point72 welcomes its newest class of aspiring investment analysts. The hedge fund fielded its largest-ever group for its Academy Investment Analyst Summer Internship. It's the first step toward potentially becoming a portfolio manager at Steve Cohen's fund. The program head detailed what it entails.
3. How r/WallStreetBets kicked off the GameStop frenzy. The GameStop hype is back in full swing. But if you're not an OG believer in the stock, you may not remember how it all began on a prosperous Black Friday — or why it was the perfect opportunity for revenge.

3 things in tech

1. How to save the tech industry. Silicon Valley has been taken over by career managers, putting shareholder value over innovation. To fix the industry, we must return it to people who actually build tech to solve problems.
2. OpenAI just got two new execs. Sarah Friar, previously the CEO of Nextdoor, will be OpenAI's new CFO. Kevin Weil, who's joining from Planet Labs, will be chief product officer. Meet Sam Altman's newest colleagues.
3. A healthcare AI startup just scored a big win. Regard has closed a $30 million Series B funding round and landed a $350 million valuation, BI has learned. Its tech uses AI to help doctors synthesize data and even suggests diagnoses.

3 things in business

1. Life as an overemployed 25-year-old. The author has been working two jobs since college, hoping to retire in her 30s. She said she's sacrificed sleep and spending time with friends to try to reach FIRE status.
2. ChatGPT can help you find a new job. Kinda. BI's reporter asked the bot to find her a job. She found it can speed up the job-hunting process, but it also makes mistakes — like inventing roles that don't exist.
3. Get ready to wait longer for interest rate cuts. The Fed is expected to hold interest rates steady this Wednesday after a hot jobs report and still-high inflation. However, sources told BI that two sets of rate cuts could be on the cards later this year.

In other news

• Zyn shortages continue. But the popular nicotine pouches will be back on more shelves later this year, an executive says.
• China's explosive export growth could make trade tensions with America even worse.
• Boutique investment bank Moelis has placed a senior banker on leave after a video circulated online appearing to show him punching a woman.
• Billionaire LinkedIn cofounder Reid Hoffman slams business leaders who support Trump: A 'reliable legal system is not a given.'
• Biden's approval rating just hit its lowest mark on record.
• Waze cofounder explains the test he uses to figure out whether to fire a new employee — and how it can be used to figure out if you should switch jobs.
• 3 big trends are working in Walmart's favor.

What's happening today

• Today's earnings: Oracle and other companies are reporting.
• The Federal Open Market Committee's two-day meeting begins.

The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. George Glover, reporter, in London. Annie Smith, associate producer, in London.

• China conducted massive drills around Taiwan last month, surrounding the island.
• It demonstrated how easily China can launch a drill with little to no warning.
• These exercises could easily escalate.

Last month, China conducted large-scale military exercises around Taiwan with the intent to send a message.

As elements of the Chinese joint force surrounded the island democracy for the two-day event, it became clear how easily one of these massive drills could escalate into conflict, giving China the ability to launch a blockade or quarantine of the island with little to no warning.

The Chinese armed forces have been able to "essentially start mounting an increased tempo of these large-scale drills that have a lot of the makings of a blockade," Tom Shugart, a former US Navy officer and current adjunct senior fellow at the Center for a New American Security think tank, said.

He added that the May exercise showed that China's fleet "is very well suited" for a blockade or quarantine of Taiwan.

The Department of Defense has identified a blockade as a possibility, noting in its most recent report on the Chinese military that "PLA writings describe a Joint Blockade Campaign in which the PRC would employ blockades of maritime and air traffic, including a cut-off of Taiwan's vital imports, to force Taiwan's capitulation."

If effectively executed, such action would potentially have immediate and dire consequences for Taiwan's economy, cutting off its trade and shipping. Such a move could force its military into action without necessarily triggering a military response from the US and its allies, possibly leaving it to stand alone.

After the most recent Chinese military drills, US Indo-Pacific Commander Adm. Samuel Paparo said the US observed the exercises closely, learning from them and assessing that they "looked like a rehearsal" for a military action against Taiwan.

There has long been speculation that the US would respond with force to a Chinese invasion of Taiwan, but the US response in the case of a blockade or quarantine, actions short of an amphibious assault, remains unclear.

China's recent exercise "Joint Sword" focused on "joint sea-air combat readiness patrols, joint seizure of comprehensive battlefield control, and joint precision strikes on key targets," according to Chinese state media reports. The training included mock strikes by fighter jets with live ammunition and drills with various naval vessels, including frigates and destroyers.

The exercise appeared similar, in many respects, to the drills in April 2023 and notably tamer than the August 2022 drills, which occurred after then-US Speaker of the House Nancy Pelosi visited Taiwan. The latest exercise lasted only two days compared to seven.

And the Chinese-declared zones for May's drills were also only along the edges of Taiwan's contiguous zone, compared to the 2022 drills, which featured large exclusion zones that crossed into Taiwan's airspace and waters. During those exercises, China also fired missiles over the island, a highly provocative action.

Yet the latest exercise came with almost no warning, suggesting China can continue conducting such drills surrounding Taiwan at its leisure and prepare for and launch them with minimal notice.

"This is less a distinct operation and more just a step up in tempo," Mick Ryan, a retired Australian major general and strategist focusing on evolutions in warfare, told BI.

"What this shows us," Ryan said, "is that they have an ongoing operation which they can kind of turn the temperature up and down on with more fidelity now than they have been able to previously."

That would help China, were it to suddenly pursue a more aggressive course, maintain the element of surprise, which its war doctrine emphasizes as a key component of its fighting plans.

By increasing the frequency of and normalizing its military presence around Taiwan, China is adopting what experts and military officials, including retired Adm. John Aquilino, the former head of US INDOPACOM, have referred to as a "boiling frog" strategy.

The strategy essentially involves stepping up and maintaining aggression in the area so that the critical point when China actually decides to enact a blockade or quarantine is less discernible.

Such an event would be an act of war, but it still leaves the US and its allies in an odd place, weighing options as to how to respond, especially if it is short of large-scale violence.

Think tanks have played out war games of different Taiwan invasion scenarios, some of which have resulted in heavy losses for US, Japanese, and South Korean forces, as well as China's military. An all-out invasion isn't the only option though, as the recent drills demonstrated.

"The exercise really highlights the vulnerability of Taiwan to a lot of other scenarios than just invasion," Shugart said, noting that regardless of when or if one of these large drills transitions into a blockade, the most concerning issues are how easily that could occur and how China continues to use its military presence to create a new normal in the area.

And within that new norm, China could create a situation in which Taiwan, exhausted and overwhelmed, is fractured, its resolve ultimately degraded.

Per a report published last month by war experts from the American Enterprise Institute and the Institute for the Study of War, an aggressive Chinese coercion campaign — short of war and more likely than a full-scale invasion — would involve boosting the Chinese military presence and pressure around Taiwan and possibly even a blockade or quarantine.

The report asserted that the US is ill-equipped for such an event, instead overly preoccupied with preparing for a potential amphibious assault, and that "Taiwan is strategically vital to the larger US-led coalition to contain" China, arguing that a "US-friendly Taiwan links America's allies in the northwestern Pacific with US partners and allies to the south."

However, a China-controlled Taiwan "would become a springboard for further PRC aggression and would seriously compromise the US-led coalition's ability to operate cohesively."

• Tesla appears to be ramping up hiring again after Elon Musk's brutal layoffs.
• The automaker is advertising for a host of roles. 
• Tesla previously cut all but 3 of its 3,400 job listings in North America after layoffs.

Tesla appears to be ramping up hiring again, nearly two months after Elon Musk kicked off mass layoffs.

The automaker previously reduced the number of available jobs for North America on its website from 3,400 to just 3 after it slashed 10% of its global workforce in April and laid off more workers in the weeks after. Tesla then posted over a dozen jobs in the company's autopilot division in late May.

Now, however, Tesla appears to have expanded its hiring to cover a variety of roles, with over 60 positions in the US and Canada advertised on the company's website.

Per Linkedin, these jobs appear to have been posted within the last two weeks.

It suggests the electric vehicle manufacturer is beginning to ramp up hiring again after a brutal run of rolling layoffs throughout April and May. Electrek was the first to report on the new job listings.

The roles advertised include positions on Tesla's energy — solar and storage teams. Some of these include providing "corrective maintenance services" to Tesla's energy products, including its charging stations.

Tesla laid off its entire supercharger division as part of the cuts, reportedly after the division's chief reportedly defied Musk and refused to lay off any more of the team. The company subsequently rehired some members of the supercharger team, according to Bloomberg.

The layoffs sparked uncertainty among Tesla's suppliers, with Andres Pinter, the co-CEO of Tesla supplier Bullet EV Charging Solutions, previously telling Business Insider that the company had a "serious case of whiplash."

"It sounds like an existing Tesla team from a different department has been inserted to manage the charging division," said Pinter, who added that it was unclear if this move was temporary or permanent.

The company is also advertising for several roles at Tesla's forthcoming lithium plant in Corpus Christi, Texas. Musk has said the plant will produce enough battery metal to build about 1 million electric vehicles by 2025.

Tesla also lists positions for its internship programs, with roles in vehicle servicing and mechanical design, for example, advertised for the summer and fall of 2024.

The automaker previously appeared to revoke some of its summer internships less than a month before their start date, with one would-be intern posting on LinkedIn that his internship was canceled three weeks before his start date.

Tesla did not immediately respond to a request for comment made outside normal working hours.

Do you work for Tesla or have insights to share? Reach out to this reporter from a non-work email and device at tcarter@businessinsider.com.

• BP is tightening its rules around office romances for all staff. 
• Workers must now declare any intimate relationship with a colleague, even if there is no conflict of interest.
• In September, now-ex-CEO Bernard Looney was found to have committed "serious misconduct" over an employee relationship.

Last year, BP faced an embarrassing episode when former CEO Bernard Looney resigned after the company's board said he hadn't been fully transparent about his personal relationships with colleagues.

Now the oil giant is making sure that doesn't happen again.

BP informed all employees last week that they must disclose any intimate relationships with colleagues, or they could face disciplinary action, the company confirmed to Business Insider.

This includes dismissal in some circumstances, Reuters reported.

Under the new policy, employees are also prohibited "from directly or indirectly managing relatives or those with whom they're in an intimate relationship," according to a memo sent to staff and seen Reuters.

BP has updated its code of conduct to reflect the changes.

The company also confirmed to BI that it has also told thousands of senior managers that they have until September 1 to declare any intimate relationships from the last three years.

In contrast to its previous policy, workers must now report relationships regardless of whether they feel there could be a conflict of interest, BP told BI in a statement.

Previously, it was only necessary if they felt there was a conflict of interest.

The move comes after former CEO Bernard Looney left the company last September for failing to fully disclose details of past "personal relationships" with colleagues.

BP started investigating Looney's relationships with colleagues in 2022 after receiving an anonymous tip-off.

The CEO was consulted during the process but later admitted to having hidden some details about those relationships.

His behavior amounted to "serious misconduct," according to the board, and Looney lost his job and more than $40 million in compensation.

BP's shares dropped following his resignation and have continued to underperform against rivals. Looney was replaced by Murray Auchincloss, who took over as CEO in January.

While some organizations fully prohibit workplace relationships, the majority simply discourage them. Disclosure is often a key part of that, particularly when it comes to staff and those who evaluate or manage them.

"Most of the time, purely disclosing it would solve the problem," Johnny C. Taylor Jr., CEO of Society for HR Management, previously told Business Insider.

"It's hard to have a disclosure policy and then say to someone, 'Once you disclose, I'm going to fire you.'"

Are you a worker at BP or another company with a strict office relationships policy? Contact this reporter at pthompson@businessinsider.com

• For some American voters, US support for Ukraine is a key issue.
• That's true for those who support aid to Ukraine and for those who believe the US is doing too much.
• Biden has pledged to continue aid to Ukraine, while Trump wants to swiftly end the war.

One of the most defining foreign policy issues of President Joe Biden's tenure has been the war in Ukraine.

After Russia launched an invasion of the country in 2022, support for Ukraine — and providing tens of billions of dollars in aid — was bipartisan.

Congress has approved $175 billion for the war effort so far, some of which has gone directly to Ukraine and some of which has been spent on weapons manufacturing in the US.

In the last two years, a wide partisan gap has opened over the issue. In April, a majority of House Republicans voted against Ukraine aid.

Biden has broadly signaled that his administration intends to continue providing aid to Ukraine. Former President Donald Trump, meanwhile, would likely curtail aid to Ukraine in a bid to end the war.

Here's a look at each candidate's stance on the issue.

Where Joe Biden stands on Ukraine

Since the beginning of the war, Biden and his administration have remained staunchly in favor of providing aid to Ukraine.

Biden and other Democrats have argued that doing so is not merely an act of charity, but a relatively cost-efficient means of combating Russian aggression and upholding the US-led world order.

Recently, the Biden administration and other NATO countries decided to let Ukraine use their weapons to strike targets inside Russia, potentially breaking a long-standing stalemate.

During a recent interview with TIME at the end of May, Biden seemed to indicate that he is not supportive of a negotiated settlement of the conflict along current battle lines.

"Peace looks like making sure Russia never, never, never, never occupies Ukraine," said Biden. "That's what peace looks like."

Where Donald Trump stands on Ukraine

Trump's position on Ukraine is somewhat murky.

He has floated the idea of giving aid to Ukraine in the form of a loan, something that even some of his allies have balked at. In March, Hungarian President Viktor Orbán claimed that Trump would totally cut off funding for Ukraine if he won, which the former president later denied.

His most consistent line when it comes to Ukraine has been that Europe is not doing enough — and the US is doing too much — to aid the country, and that he would move to swiftly end the war if elected.

Thus, one can expect a second Trump administration to be far less supportive of Ukraine's current war aims.

For one, the GOP — especially at the congressional level — has swiftly turned against more aid. Trump's closest allies in Congress, including Sen. JD Vance of Ohio and Rep. Marjorie Taylor Greene of Georgia, are fierce opponents of Ukraine aid.

Additionally, the Washington Post reported in April that Trump favors pushing Ukraine to cede some territory to Russia, including the currently Russian-occupied regions of Crimea and the Donbas.

• Sam Altman's OpenAI was barely mentioned during Apple's WWDC keynote on Monday. 
• The ChatGPT maker was mentioned for only about 2 minutes in a 100-minute-long presentation.
• Downplaying the partnership is a smart move, given that Apple is widely seen as a laggard in AI.

Tech watchers expecting a sweeping partnership announcement between Apple and OpenAI were probably disappointed on Monday.

The Cupertino-based giant unveiled its generative AI strategy, "Apple Intelligence," during its keynote presentation at this year's Worldwide Developers Conference.

Speculation about an Apple-OpenAI partnership was rife after Bloomberg's Mark Gurman published several reports on how ChatGPT will be integrated into the iPhone's operating system.

But OpenAI was barely mentioned on Monday, earning only a two-minute-long mention in a presentation that ran for over 100 minutes.

Apple also played it very cool about OpenAI's involvement — and how much it would be integrated into its products — even as the collaboration was unveiled.

"You'll be able to access ChatGPT for free, and without creating an account," Apple's software chief Craig Federighi said during the keynote. "Of course, you're in control over when ChatGPT is used and will be asked before any of your information is shared."

"We also intend to add support for other AI models in the future," Federighi said.

OpenAI CEO Sam Altman didn't get to star in the presentation, though he did attend Monday's keynote. Altman instead expressed his excitement about the partnership in an X post he published shortly after the event.

Apple's reluctance to get on the OpenAI hype train might be due to a far more crucial point — hyping the partnership would have meant conceding defeat in the AI race.

The Cupertino-based giant has long aspired to dominate the AI race. It launched its digital assistant Siri in 2011 and recruited Google's AI chief, John Giannandrea, to head its AI strategy in 2018.

However, cultural clashes and insufficient computing resources may have limited what Giannandrea's team could do for Apple.

Apple falling back meant that Apple's rivals Microsoft and Meta got to seize the narrative instead — see Microsoft's early bet on OpenAI, and Meta's focus on releasing its open-source AI models.

That isn't to say that the iPhone maker is out of the race entirely.

Aside from poaching talent and working with external partners like OpenAI, Apple has also worked with TSMC to make AI chips for its data centers.

Making chips would go a long way toward securing Apple's AI supremacy since, unlike most companies, it would not have to rely completely on chip giant Nvidia.

"It doesn't surprise me that Apple focused on its own solutions because they want to emphasize that they are in control," tech analyst Gene Munster said of Monday's keynote, per the Financial Times.

Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

• An Israeli news channel fired anchor Lama Tatour over comments on a rescued hostage's appearance.
• Tatour commented on Instagram about Noa Argamani's post-rescue look after 245 days in captivity.
• She said Argamani's eyebrows looked better than hers.

An Israeli news channel fired an anchor after she made comments on Instagram about the appearance of one of the recently rescued hostages, according to Israeli media.

Lama Tatour, an Arab-Israeli actor who hosted the Arabic cultural show "Perspective" on Keshet 12, posted an Instagram story on Saturday discussing how Noa Argamani looked after her release.

Argamani was kidnapped during the October 7 Hamas terrorist attack while attending the Nova music festival.

In now-viral videos, she was seen being abducted on a motorcycle by Hamas militants, shouting, "Don't kill me."

On Saturday, after 245 days in captivity, Argamani was rescued alongside three other hostages. Images and videos of her reuniting with her family were shared widely online and in the media.

Tatour commented on these images in an Instagram story written in Arabic on Saturday.

According to a translation by Haaretz, she wrote: "This is what a girl that's been in captivity for nine months looks like???"

Tatour added: "Look at her eyebrows, they look better than mine?? Her skin? Her hair and nails???"

She went on: "What is this????? This is what innocent women and children are being killed for in Gaza??????"

Tatour's Instagram account is now private, and Business Insider was unable to reach her for comment.

Israeli news network Kan reported that Khaled Natur, the show's producer, announced her dismissal on Saturday.

According to Kan, Natur said the network strongly condemned Tatour's words and that her work on the show had been terminated immediately.

Keshet did not immediately respond to BI's request for comment.