• Unlike other platforms, OnlyFans does not have a discovery page, which can make it hard for creators to get noticed.
• OnlyFans influencers typically have to advertise their accounts outside of the platform.
• Learn how OnlyFans creators successfully promote their accounts on Reddit, TikTok, and more.

One of the keys to gaining an OnlyFans audience is to market yourself outside the platform. Many creators choose to post on a medley of social-media platforms — from the more sex-work-friendly sites like Twitter and Reddit to mainstream platforms like TikTok and Instagram — to get their names out there and entice potential subscribers. 

OnlyFans creators may use multiple platforms to promote themselves, but each creator usually focuses on a few where most of their followers and subscribers come from. They master those sites and learn how to work them to reach as many people as possible.

These strategies can include scheduling posts, doing promotional shoutouts, collaborating with other creators, and experimenting with popular content on their chosen platforms, from audio and photos to short- and long-form videos. Some creators show off other interests like cooking and sports.

Isla Moon, who dropped her plan of pursuing a Ph.D. for OnlyFans, built most of her fanbase thanks to the short-video platform TikTok, where she shares a mix of revealing content and videos about her hobbies outside adult work.

Read more about how the creator went viral on TikTok and how she built a business that now makes close to $5 million

Anne, an adult-content creator who traverses her home country of Canada in a van, uses Reddit to engage her community by diligently responding to comments on her posts. 

"I love the community on there, and I make sure I respond to every single person I can who comments on a post that I've done," she told Business Insider. "I make sure to show them that I appreciate that they've seen my content and that they're important to my day."

Read more about how the creator and stay-at-home mom uses Reddit to promote and how much she made in her first 9 months on OnlyFans

Here are seven ways OnlyFans creators promote themselves:

1. Twitter

Twitter drove 75% of social media traffic to OnlyFans in the US, according to yearly data from April 2023 that web-analytics firm SimilarWeb shared with Business Insider. Many OnlyFans creators are active on the platform because Twitter's guidelines allow for nudity and pornographic content, with some exceptions.

2. TikTok

At a glance, TikTok isn't the ideal platform for OnlyFans creators due to its strict content guidelines that bar nudity and "sexually explicit narratives." But some OnlyFans stars prefer to promote on TikTok because its algorithm allows them to easily find viewers who could become subscribers.

"Anyone can grow a fan base on TikTok, and I like that algorithm the best," OnlyFans creator Charlotte Lavish told Insider.

Navigating the platform without getting banned can be tricky for OnlyFans creators, some of whom have said they've faced harassment on the site. However, several who use TikTok heavily said the platform can be a great promotional tool if you know how to work it.

Read more about how 3 OnlyFans creators have used TikTok to promote themselves and attract subscribers

3. Reddit 

Reddit can be intimidating because of its communities of subreddits that each have their own rules, but several OnlyFans creators who learned to navigate it said it was where most of their subscribers came from. 

Farrah, an adult-content creator who makes content without her face showing, posts in eight to 10 subreddits daily, including styled as r/milf, r/fitnakedgirls, and r/Impressive_Apricot37, which she runs. 

Read more about how the influencer and former healthcare worker earned over $1 million in revenue on OnlyFans, from posting on 10 subreddits each morning to charging more to see her face

Check out these 4 OnlyFans creators' strategies for using Reddit 

4. Promoting discreetly by using safe-for-work content

OnlyFans creators often adapt their promotional content for each social-media platform's content guidelines. It allows them to reach mainstream audiences while discreetly promoting their OnlyFans pages.

For example, MelRose Michaels, a creator who earns roughly $30,000 per month on OnlyFans and coaches adult-content creators on how to grow their businesses, creates safe-for-work content like ASMR videos on YouTube or livestreams on Twitch to plug her OnlyFans.

She recommends adult-content creators run their social accounts as any mainstream influencer would.

Read more about how the former 'camgirl' uses safe-for-work content to promote herself on OnlyFans and grow her income

5. Cross-promoting with other creators

Rayna Rose was able to kickstart her career on OnlyFans thanks to a revenue-share deal she struck with her former boss, multimillionaire creator Bryce Adams. Through the deal, Rose receives promotion and advertisement from Adams — who has hundreds of thousands of fans — in exchange for a portion of her earnings.

Read more about how Rose kickstarted her career on OnlyFans, and how she built her income to $24,000 per month

Lizzy Capri, formerly a kids' YouTuber, pivoted her content in 2023 and began posting on OnlyFans. She also entrusted the promotion of her profile to Adams, whose team manages and promotes the account in exchange for 15% of her net earnings.

Read more about how Capri pivoted her content from YouTube to OnlyFans

Lavish, one of the OnlyFans creators who uses TikTok to promote, often features other OnlyFans stars in her TikToks. They do dance challenges or lip sync over popular sounds together. This is another one of the ways OnlyFans influencers can cross-promote.

Some creators even pay others for "shoutouts" on their pages. Oftentimes, the creator being paid has a larger following and can reach more people, and some of these creators have turned shoutouts into a business in itself. 

Read more about how creators pay for 'shoutouts' to advertise their OnlyFans

6. Making content specific to personal interests

Some adult-content creators incorporate their mainstream interests like fitness and cooking into their content. Michaels, the adult-content creator coach, said this is a great way to bring creative or new ideas into OnlyFans content as well. 

Isla Moon, who's made close to $5 million on OnlyFans, uses social-media platforms to promote her adult content but also to share her hobbies, like spending time in nature and fishing. This has allowed her to build a dedicated fan base of "the middle-aged man in the States who enjoys fishing and hunting on the weekends," she said.

Read more about how Isla Moon combines outdoorsy content with promotion of her adult content on TikTok, Instagram, and YouTube

Liensue, a German creator, makes cosplay a central element of her content, both on OnlyFans and on other social-media platforms. She's been able to build a strong community of subscribers who are into cosplay.

Read more about how Liensue made over $450,000 through cosplay content

Influencer Chloe Sasha has been experimenting with different TikTok pages where she chats about sports, cooks Mexican recipes, teaches Spanish, and more. She also modifies some of these videos for her OnlyFans audience, such as filming similar videos in the nude.

Read more about how the single mother of 4 uses cooking content on and off her OnlyFans page and how much she's earned on the platform

7. Creative IRL strategies to promote OnlyFans without social media

Steph Mi landed an OFTV show after she flew an airplane banner at a baseball game with the link to her OnlyFans written out, "ONLYFANS.COM/STEPHMI." She also did this again at the Kentucky Derby. 

Read about how Steph Mi launched an airplane banner to promote her OnlyFans page at a baseball game and how much she earns per month

Here is our full coverage of how creators promote their OnlyFans

• Some adult-content creators are trying to make the jump from OnlyFans to a mainstream influencer career. Here's how 5 have leveraged OnlyFans to get brand deals and how they navigate social platforms.
• Although TikTok has strict content guidelines, some adult creators say the algorithm is worth it. Here are 3 OnlyFans creators who explained how they use TikTok.
• Reddit can be tricky if you don't understand the subreddit communities. Here is how 4 OnlyFans creators have found success on the platform.
• Some OnlyFans creators are getting paid to do promotional "shoutouts" for other creators. Here's how 9 creators have turned shoutouts into a separate income stream.
• Isla Moon has made almost $5 million on the platform. She's built a fanbase on social media by combining revealing content with content about her hobbies.
• Rayna Rose built an income of over $24,000 a month on OnlyFans. She kickstarted her career through a revenue-share deal with another creator.
• Liensue was able to build a dedicated fanbase without explicit nudity. She built her presence on social media and on OnlyFans by focusing on cosplay.
• Anne is an OnlyFans creator and stay-at-home mom. She primarily uses Reddit to promote her page.
• Chloe Sasha is a single mom of four who started up an OnlyFans after getting divorced. She heavily advertises on TikTok using multiple accounts. 
• Farrah is a former healthcare worker who posts most content without showing her face. She posts in 8 to 10 subreddits a day to promote her OnlyFans.
• Steph Mi has used airplane banners to promote her OnlyFans. She made 5 figures in a month using these creative marketing strategies to grow her page.  
• MelRose Michaels has been working in adult entertainment for over a decade, starting off as a "camgirl." Here is how she uses safe-for-work content to promote OnlyFans on platforms like YouTube and Twitter.
• "Mrs. Robinson," as she's known on OnlyFans, doesn't show her face in most of her content. She uses a "hot teacher" persona to stand out while only revealing her face in pay-per-view messages.
• Teddy Bear has been on OnlyFans since 2017 and has learned how to navigate different content guidelines over the years. Here is how he recommends OnlyFans creators promote discreetly on Instagram.
• Lizzy Capri is a YouTuber who formerly published content for kids. Here's how she "hard pivoted" to OnlyFans and how she built her income to $100,000 in just 11 months.

This story has been updated with new details.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

Sonos is one of the most popular audio brands around and it makes some of our favorite wireless speakers and soundbars. However, the company's lineup has been missing one notable category: headphones. That is, until now.

For the first time, Sonos is set to launch a pair of wireless headphones. Called the Sonos Ace, the new over-ear headphones are poised to compete with similar flagship offerings from Bose, Sony, and Apple. They promise all the essential features found on other top headphones, like Bluetooth support and noise-canceling, along with a few cool perks geared toward home theater fans, including Dolby head tracking and easy swapping between Sonos soundbars.

Below, we've broken down all the ins and outs of the Sonos Ace, including pricing and specs to help you decide if they're worth considering. We'll add more retail links once they become available. 

Sonos Ace price and preorder details

The Sonos Ace are now available to preorder for $449 from Sonos' online store and Best Buy. Color options include black and white. Preoders are expected to ship by June 5. We'll add more retail options once they become available.

Sonos Ace specs and features

The Sonos Ace are packed with all the core features that we've come to expect from a pair of flagship wireless headphones. They use an over-ear design and integrate a custom 40mm dynamic audio driver in each ear cup. Active noise-canceling with eight microphones is included, along with an Aware mode that lets in outside sound when you want to hear your surroundings. Aware modes, sometimes called Transparency modes, have become handy on many of the best noise-canceling headphones, including the Bose QuietComfort, so we're curious to hear how natural Sonos' implementation sounds.

For wireless playback, the Sonos Ace support Bluetooth 5.4 and they're compatible with the aptX codec on Android devices for higher quality transmission. You can also use a wired connection via the included 3.5mm to USB-C cable to get full lossless audio.

Dolby Atmos and Sony 360 Reality spatial audio formats are also supported via services like Amazon Music, Apple Music, Tidal, and Deezer. These formats use object-based mixing to create a 3D soundstage for music and movies. The Ace also make use of Dolby Head Tracking technology, which maps playback to your head movements as if you were in the middle of an actual surround sound system.

And unique to the Sonos Ace is an intriguing feature that allows them to seamlessly swap audio between the headphones and a Sonos Arc soundbar. By pressing a button you can go from listening to movies and TV shows through a Sonos Arc in a home theater setting to a private listening mode that's perfect for times when you don't want to disturb others. Best of all, this mode supports full lossless Dolby Atmos through the headphones, so you still get a full immersive surround sound experience. In addition to the Arc, this feature is set to expand to the Sonos Beam and Ray in the future.    

Sonos says the Ace can last for up to 30 hours and they support a quick-charge feature that can provide three hours of battery life from just three minutes of charging. This is something that the Sony WH-1000XM5 also offer. Finally, rounding out the package is a slim case with a magnetic cable pouch. 

Should you preorder the Sonos Ace?

On paper, the Sonos Ace headphones look like worthy rivals to other top options in this space like the Sony WH-1000XM5, Apple AirPods Max, and Bose QuietComfort Ultra. And their ability to swap playback between Sonos soundbars makes them uniquely suited for buyers who are already plugged into the brand's ecosystem of wireless audio products.

However, we can't fully recommend a pair of headphones until we've had hands-on testing time. We'll begin testing the Sonos Ace soon, so check back for our full review with detailed thoughts about their performance. Our judgement will have to wait until then, but we're excited to see how Sonos' first pair of headphones stack up to the competition. 

• Red Lobster filed for Chapter 11 bankruptcy after suffering significant financial losses.
• CEO Jonathan Tibus questioned the company's purchasing processes, including from owner Thai Union.
• The $20 unlimited shrimp promotion led to millions in losses and strained the supply chain.

Red Lobster didn't go bankrupt just because of too much endless shrimp.

But the company's CEO faulted owner and key seafood supplier Thai Union for its role in the shrimp debacle — and in Red Lobster's trajectory — in a filing on Sunday.

Jonathan Tibus, a turnaround expert who took the CEO job in March, wrote that Red Lobster had long bought much of its shrimp from owner Thai Union.

"I understand that Thai Union exercised an outsized influence on the Company's shrimp purchasing," Tibus said.

He said that Red Lobster executives objected to then-CEO Paul Kenny's May 2023 plan to add $20 unlimited shrimp to the menu permanently in May 2023. But Kenny forged ahead, a decision that cost Red Lobster $11 million in operational and financial expenses, he added.

While unlimited shrimp boosted traffic to the chain, profits suffered as customers took advantage of this low-margin deal.

The relationship with Thai Union "strained" Red Lobster's supply chain, and Kenny circumvented his company's normal buying processes, per Tibus. Kenny axed two shrimp suppliers "in apparent coordination with Thai Union and under the guise of a 'quality review.'"

As Red Lobster doubled down on unlimited shrimp, its supply chain was strained, "resulting in major shortages of shrimp," Tibus said.

Despite Red Lobster's dire straits, Thai Union has not offered additional financial support, per Tibus. He wrote that Red Lobster's debtors are investigating the relationships among Kenny, Thai Union, and Red Lobster.

Thai Union did not respond to a request for comment.

Problems went beyond shrimp

Red Lobster is perhaps best known for the all-you-can-eat shrimp promotion.

In an earnings call last November, Ludovic Garnier, the finance chief of Thai Union, told investors the promotion was "one of the key reasons for the losses we generated" in the third quarter of 2023.

As BI reporter Emily Stewart wrote earlier this month, the problem was never just shrimp: "The brand has been plagued by various problems — waning customer interest, constant leadership turnover, and, as has become a common tale, private equity's meddling in the business."

On Sunday, the seafood chain said in a statement that it had filed for Chapter 11 bankruptcy. Red Lobster said its restaurants will "remain open and operating as usual during the Chapter 11 process."

The development came just a week after it said it was closing over 50 branches in the US.

• This post originally appeared in the Insider Today newsletter.
• You can sign up for Business Insider's daily newsletter here.

Hello! If you had a billion dollars, you'd probably buy a few silly things. (For me, it's a ski mountain.) But what about a boat designed specifically for Navy SEAL missions and a Black Hawk helicopter? This billionaire defense entrepreneur did exactly that.

In today's big story, we're looking at Jamie Dimon's update on his eventual retirement. (For real this time.)

What's on deck:

• Markets: A former Goldman Sachs VP gives a firsthand account of the "boys only" culture that drove her out.
• Tech: Microsoft just gave us a look at AI-powered computers.
• Business: Millennials are throwing some cold water on the FIRE movement.

But first, JPM – JD = ?

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The big story

A retirement looms

The world's most recognizable banker might finally be ready to call it quits.

JPMorgan CEO Jamie Dimon, who has led the bank for almost two decades, said the plan to find his successor is "well on its way," at the bank's annual investor day, writes Business Insider's Paul Squire.

Dimon, who is 68 and has an incentive package to stay through at least 2026, had joked for years that he was five years away from retirement whenever the topic came up. But this time he nodded to his long-running joke, saying it's "not five years anymore."

The comings and goings of Wall Street executives are common, even at the highest levels. Two of the biggest US banks, Citi and Morgan Stanley, have named new CEOs over the past three years.

But Dimon and JPMorgan are a different story.

The bank's CEO since 2006 and chairman since 2007, Dimon's legacy has grown with JPMorgan's size. He helped the banking industry weather the 2008 financial crisis, growing JPMorgan into the largest US bank by assets.

There have been challenges, too, including a $6 billion trading loss thanks to the London Whale. But JPMorgan's continued success in recent years, including its help during the Silicon Valley Bank crisis, has only strengthened Dimon's position atop Wall Street.

As big as Dimon's shoes will be to fill, JPMorgan has been preparing for a while. 

Wall Street has long speculated about who will ultimately succeed Dimon. Earlier this year, the bank offered some clues with a leadership shuffle that saw Jennifer Piepszak, Marianne Lake, and Troy Rohrbaugh take on new roles.

But speculating where Dimon will end up is just as interesting an exercise.

Politics has long been viewed as Dimon's potential post-banking career. His most recent annual letter to shareholders reads like something a politician could build a campaign around.

He certainly seems to have a hang of the whole lobbying thing. A report from The Wall Street Journal this weekend identified Dimon as the key person organizing bank CEOs' fight against proposed regulations requiring lenders to hold more cash on their balance sheets.

Dimon's work paid off, with the Fed now looking to loosen its restrictions, according to the WSJ's report, which cited people familiar with the matter.

In the meantime, JPMorgan continues to push forward with Dimon at the helm. The bank's investor day included slides highlighting plans for its growth in areas like investment banking, AI, and tech spending, writes BI's Reed Alexander.

Dimon and other executives also addressed questions about the untimely death of a Bank of America banker and the impact within their firm, writes Reed.

However, with or without Dimon, investors didn't necessarily seem sold on the bank's vision. JPMorgan's stock finished down 4.5% on Monday.

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3 things in markets

1. What Goldman Sachs is getting wrong with its women employees. Lindsay MacMillan was named vice president at the bank by the time she was 28, but left feeling burnt out. The work wasn't the issue — it was feeling like she had to keep her feminine side tucked away on the job.
2. More than a third of US states are showing signs of real economic trouble. Nancy Lazar, Piper Sandler's chief global economist, highlighted the recent uptick in average unemployment in 19 states as a sign a recession could be looming. The fact the wealthy are still sitting pretty highlights our "very bifurcated economy, unstable economy," she added.
3. FDIC boss resigns. Martin Gruenberg has told staff he'll stand down as chairman once a replacement has been found, per The Wall Street Journal. Gruenberg's resignation comes after an independent report described the FDIC's work culture as "patriarchal," "misogynistic," and "insular."

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3 things in tech

1. More AI is coming. This time, it's for our PCs. Microsoft just unveiled its Copilot+ PCs, which start at $999. The announcement came ahead of Build, Microsoft's annual developer conference, where it's expected to reveal more of its AI innovations.
2. Neuralink is making some changes. After getting the FDA go-ahead for a second implant, Neuralink will embed the wires deeper into the brain to fix problems it encountered with its first patient. A report from the Wall Street Journal says the company hopes to conduct its next implant in June.
3. OpenAI angers Scarlett Johansson. The "Her" actor said in a statement on Monday that she had previously turned down Sam Altman's request to voice GPT-4o — and so was "shocked" and "angered" after OpenAI released a voice for its new model that sounded "eerily similar" to her own.

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3 things in business

1. Millennials' take on the FIRE movement is more about financial independence than slowing down from work. For a certain group of millennials, the FIRE movement — or financial independence, retire early — isn't all about an easy retirement. Instead, they're busy creating their own versions of life after work.
2. Hims & Hers is getting into the weight-loss drug game. The online pharmacy said it will sell weight-loss injectables starting at $200 a month — far less than competitors like Ozempic. The company's stock surged more than 30% on Monday in response to the news.
3. Red Lobster goes bankrupt. The troubled restaurant chain — best known for its all-you-can-eat shrimp promotion — said in a statement on Sunday that it had filed for Chapter 11 bankruptcy, although its restaurants will stay open for now.

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In other news

• Former Iranian official partly blames US sanctions for the helicopter crash that killed its president.
• What Donald Trump might do if he wins a second term in 2024.
• Diddy's downfall: Sean Combs' career looks bleak after leaked tape, entertainment lawyer says.
• OpenAI pulls ChatGPT's 'Sky' voice after users compared it to Scarlett Johansson.
• Here's how much money you need to make to be middle class in each US state.
• Bill Gates thinks you should read this new book to get smarter on how AI will transform education.
• How Khaby Lame, the world's most-followed TikToker, built his business and where he's headed next.

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What's happening today

• Today's earnings: Lowe's, Macy's, and other companies are reporting.
• Microsoft's BUILD developer conference starts today.

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The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. George Glover, reporter, in London.